In a nutshell, media organisations consider their journalistic contributions as copyright protected, and the use thereof should carry a fee, similar to photography, books or movies.
I am an agency that often purchases media clippings on behalf of my clients. Do I need to obtain one or multiple licences?
- It is made available online, by electronic transmission, by email, telefax, software
- Scanned or copied
- Personally delivered, couriered, posted
How you will be invoiced for viewing the clip is not regulated by SAMMA. Your media monitoring agency can charge you on a monthly basis, on a pay-per-view basis, or work it into a retainer. This is something that you will need to negotiate with your agency.
It is important to note that the fee charged is not kept by the media monitoring agency but transferred in full to Dalro, which in turn passes it on to the author of the relevant article.
Media monitoring companies that are Small Medium Enterprises, as defined by the Department of Trade and Industry and part of SAMMA, will charge you only 17.5c for each clip as a way to assist them with business development.